Metaverse Integration in Halal Marketing: Charting New Avenues for Promoting Ethical Consumption

SUGIANA, NENG SUSI Metaverse Integration in Halal Marketing: Charting New Avenues for Promoting Ethical Consumption. Journal Of Islamic Marketing. ISSN 1759-0833

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Abstract

Purpose – Thisstudyaimstoexplorethepotentialofintegratingthemetaverseintohalalproduct
marketingstrategies,focusingonthedevelopmentofethicalconsumption.Themetaverse,anever-
evolving,three-dimensionalvirtualenvironment,presentsnewprospectsforfosteringdeepconsumer
engagementandpersonalizedbrandinteractions.
Design/methodology/approach – The researchmethodusedisamixed-methodapproach,revealingthe
qualitativeaspectsreinforcedbyquantitativeanalysisresults.

Item Type: Article
Subjects: 000 - Komputer, Informasi dan Referensi Umum > 050 Majalah, jurnal dan serial > 052 Terbitan berseri dalam bahasa Inggris
Divisions: D3 - Administrasi Bisnis
Depositing User: Neng Susi
Date Deposited: 01 Jul 2025 08:41
Last Modified: 01 Jul 2025 08:41
URI: http://repository.lpkia.ac.id/id/eprint/49

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